October 17, 2019

IoT for Business: How Connected Devices are Transforming 4 Key Industries

Article

In recent years, Internet of Things (IoT) devices have become increasingly pervasive. with 85% of businesses thought to have implemented the technology according to a study by Aruba. There’s no question that IoT is the future and that more sectors will continue to invest in it.

But what does implementation of IoT solutions actually look like on a day-to-day basis? And what have the results been so far?

A recent Forbes Insights survey reveals that businesses are indeed benefiting from IoT adoption, from increased profits to organizational efficiency. Almost 94% of executives surveyed said IoT has helped or will help boost annual profits by at least 5% to 15%.

businesses are indeed benefiting from IoT adoption

Let’s take a closer look at how IoT is improving specific industries and businesses.

3 Ways the IoT Can Change the Business World

It’s hard to sum up what IoT actually does in a few words. At its core, IoT devices make it easier to get the necessary information right away and automate processes to reduce time and labor.

Here are some ways to apply IoT in business:

1. IoT-Driven Inventory Management

Radio-frequency identification (RFID) technology was first used during WWII to detect both enemy and friendly aircraft. Today, RFID tech is widely used for effective inventory management across a range of industries.

Attaching RFID tags to individual items makes them trackable at all times through an RFID reader, a central system that contains information transmitted from RFID tags. In other words, businesses can now see exactly how much inventory they have and where its located, as well as get instant updates when there’s a change in status.

Not only does RFID technology increase efficiency by saving employees from traveling to manually verify inventory numbers, but the technology also helps businesses prevent theft and other losses.

2. IoT in Data Analytics

We are now living in the age of data, but IoT has a huge potential to assist data analytics in ingenious ways. The biggest advantage of IoT-based data collection is the use of sensors to gather information about a physical space.

This can include everything from simply measuring the temperature of a room, as many IoT smart home devices do, to sensing audience engagement through perceived body heat. Some businesses already use this technology to track biometric data such as eye movements and heart rates.

IoT-generated data can be used to inform analytics on consumer behavior and preferences, which can in turn fuel major business decisions.

3. Increased Business Productivity

IoT is also significantly changing business processes by improving operational efficiency and producing faster results for customers.

For instance, sensors placed on inventory and delivery vehicles mean that there’s no time wasted during a scheduled delivery. These sensors tell workers precisely where they need to be and when. Plus, the sensors can also take traffic information and weather conditions into account, directing delivery workers toward the most optimal path.

Moreover, sensors placed in consumer devices can automatically alert support teams if there’s a system failure, which reduces response time and increases customer satisfaction.

How IoT Technology Will Change 4 Key Industries in the Near Future

It’s easy to see how IoT will completely transform and automate industries like supply chain management and logistics — but the potential impact of IoT is less obvious is other sectors. For instance, IoT plays a growing role in a range unexpected industries, like retail, healthcare, restaurants, and hospitality.

How IoT is Transforming the Retail Industry

Technology trends are revamping retail experiences across the board. Specifically, retailers credit IoT tools and devices for improving customer journeys and relationships with partners and vendors.

benefits of IoT for retailers

According to one study, 79% of retailers will be able to customize the store experience for individual customers by 2021, using IoT to detect when customers are in a physical store. Let’s look at some of the most popular IoT devices that are changing the retail industry and transforming in-store experiences.

Connected Devices Reshaping the Retail Experience

  • Smart Shelves: As mentioned before, RFID technology is used in smart shelves to alert retailers when items are running low and can even offer predictive analytics on their inventory. Smart shelves can also analyze customer behavior by measuring factors like optimal shelf placement and seasonal popularity for certain items.
  • Retail Robots: Although not prevalent quite yet, some stores have debuted retail robots that help customers locate items and provide information — sometimes in multiple languages. Other types of retail robots can help stock inventory or move products around the store as needed.
  • Mobile Point-of-Sale (mPOS): Human cashiers may be a thing of the past very soon. According to Juniper Research, annual mPOS transactions will increase to 87 billion in 2023, which is a significant jump from 28 billion in 2018. mPOS devices digitize payments and allow customers to pay in any location where the device is present, as opposed to lining up at the cashier.
  • Beacons and Smart Notifications: Smart mobile notifications allow retailers to reach customers where they are––namely, on their phones. Using bluetooth technology, retailers can use beacons, or wireless sensors, to alert customers about discounts and deals as they walk into the store.
  • Digital Screens: Retailers can use interactive digital screens either in-store or in-product to drive sales and customize experiences. These digital screens have the added benefit of pushing ads and recommending products as well as allowing customers to place orders directly on the screen. Placing digital screens in certain smart products, like cars and refrigerators, enables customers to shop directly in their car or home.

Improving Customer Experiences in Retail with IoT Data

Using the IoT devices listed above, retailers can offer a new level of customization and enhanced experiences (both in-store and in-app) for their customers. Smart shelves, beacons, and digital signage are all tools that have the capability to gather valuable data on customer preferences and behavior.

Rather than appealing to the masses, IoT for retail allows for highly individualized targeting that provides a streamlined experience for shoppers while driving sales and engagement for sellers.

How IoT is Changing the Healthcare Industry

By far the biggest use of IoT in healthcare is remote patient monitoring. The ability to immediately collect and transfer patient data to other locations (like hospitals and nursing homes) not only saves time, but also save lives.

most commonly used IoT devices in healthcare

30% of all IoT devices are used in the healthcare industry and this percentage is expected to grow significantly. Here are some examples of IoT use cases in healthcare.

Remote and Self-Diagnosis

Doctors and patients both benefit from remote or self-diagnosis, which saves valuable time that would otherwise be spent physically visiting a clinic location and waiting to receive the necessary health data.

Through remote monitors, doctors can gain access to vital patient information without needing to see them in person. Likewise, patients no longer have to spend time in the waiting room to be received by their doctors.

Going a step further, sensor-equipped self-diagnosis devices can accurately measure a patient’s heart rate, body temperature, and other factors to provide an on-the-spot diagnosis or health information.

For example, smart continuous glucose monitoring (CGM) devices track a diabetic patient’s glucose levels. An Apple Watch app was tested to monitor people with depression. Activity trackers like Fitbit or Apple Health are already commonly used by everyday consumers, increasing our ability to monitor our own health on a daily basis.

Robot-Assisted Surgery and Virtual Reality

Surgery performed with the assistance of robots can be even more precise than the most highly-skilled doctor. Combining the power of IoT to identify minute details undetectable to the human eye with a doctor’s professional training and experience will yield better results.

Innovative technology like wireless capsule endoscopy (WCE) can dramatically improve traditional endoscopy procedures by equipping a capsule with a camera so that the patient can swallow the pill, which will then scan and film their internal organs. This technology can be used to detect internal bleeding that would not be diagnosable through a traditional endoscopy.

Doctors can also use virtual reality (VR) goggles to prepare for a complex procedure such as brain surgery. Sending brain scans to VR technology can produce hyper-detailed imagery for the doctor, leading to higher accuracy and efficiency in the operating room.

Tracking Patients and Medical Assets

IoT sensors’ ability to track both patients and medical equipment can prove crucial, especially in the field of elderly care. While treating patients with dementia or Alzheimer’s, IoT devices can help put family members and care personnel at ease by ensuring that, should the patient get lost, they can track their location.

Similarly, keeping an eye on medical equipment through a tracker can ensure that valuable assets aren’t lost and remain readily available to those who need immediate access.

How IoT is Impacting the Restaurant Industry

There’s probably no better case of digital success in the restaurant industry than global pizza chain, Domino’s. The chain dramatically increased sales by implementing a Digital Tracker that allows customers to see where they’re pizzas are and installing Voice Over IP (VoIP) phone systems.

How IoT is Impacting the Restaurant Industry

But there are many other ways IoT can transform the restaurant industry besides tracking delivery items. Here are a few examples of IoT tools for restaurants.

Food Safety, Waste Management, Energy Cost & Appliance Maintenance

All restaurants need to preserve ingredients and prevent food waste. By equipping refrigerators, ovens, and other kitchen appliances with IoT sensors, restaurants can monitor the temperature to keep food from going bad. Plus, they can reduce food waste by reviewing analytics on specific ingredients prior to ordering new items.

These same sensors can detect appliance failures and alert managers when maintenance is required. They can also save energy costs by keeping managers informed on energy consumption data for individual appliances.

Hyper-Personalization, On-Demand Delivery & Payment

Personalizing and improving the ordering process is a huge benefit of IoT for restaurants. Whether ordering through a smartphone app from home or a tablet placed at their table, customers can choose their own ingredients or re-order a previous meal with a single click.

Allowing customers to order through IoT devices saves time by removing the need to wait to get a waiter’s attention or be placed on hold during a phone call. Payment also becomes a seamless experience, as it can be processed through the same device, eliminating the need for a cashier or a separate POS terminal.

How IoT is Improving the Hospitality Industry

If smart home devices improve our own homes, hotel rooms can also benefit from IoT. The hospitality sector relies on customer experiences which can be dramatically improved with IoT investments.

Energy Efficiency and Sustainable Travel

IoT for energy maintenance is a win-win for both the service provider and the customer. According to Booking.com, 87% of global travelers expressed that they want to travel sustainably.

87% of global travelers expressed that they want to travel sustainably

Hotels and other accommodations can save money and become eco-friendly destinations by using IoT devices to monitor energy consumption and switch off energy-consuming devices automatically, such as the A/C or heating, lighting, and TVs.

A study by Energy Star found that American hotels spend about 6% of total operating costs on energy. IoT solutions can reduce these costs while improving guest satisfaction through preventative maintenance.

Personalized Hotel Rooms

Another way to improve the guest experience is by offering personalized, IoT-connected rooms. Using tablets or phones, guests can easily control room temperature, lighting, and TV rather than struggling to figure out how the A/C works or calling the hotel staff for help.

Digital room cards sent directly to guests’ phones also removes the hassle of remembering cards and the risk of potentially losing them. It also improves safety measures, as only the guest can access their room, and adds convenience by allowing guests to skip the step of check-in at reception.

Location-Based Offers & Information

One of the most important things hotels can provide for guests is local information. Maps, guides to tourist attractions, and restaurant recommendations are all frequently sought after by visitors at local hotels.

With GPS and beacon technology, hotels can assist guests with relevant information about the area based on their real-time location — and even push notifications about deals from nearby partners. This allows hotels to improve the customer experience while strengthening relationships with local attractions and other partners.

Stay Ahead of the Digital Revolution Through IoT

With so many innovative use cases and interesting possibilities, IoT devices represent the infinite potential of technology to improve business operations.

Companies that want to compete and stay relevant in the evolving technological landscape should implement IoT solutions ASAP, as well as experiment with creative ways to integrate smart devices into their future strategies and experiences.

While all businesses can benefit from adopting IoT to improve operations and save costs, those that use the technology to drive customer satisfaction and engagement will be at the forefront of the digital revolution.