Customer Story:

i3 Verticals

Industry: Technology

Founded: 2012

Employees: 542

Mission: To create customized solutions for every client throughout the i3 Verticals family of companies.

About i3 Verticals:

i3 Point of Sale is an award winning national leader in POS solutions and is one of the largest NCR Aloha resellers nationwide, serving the restaurant/hospitality and retail industries.


When Brian Wesley was tasked with deploying NCR’s Connected Payments to over 200 quick service restaurants (QSR) within 90 days, he knew where to go. As a 22 year industry veteran, Brian was aware of Boomtown’s reputation for managed services and onsite installations.

How Boomtown Helped:

Wesley’s team used Boomtown’s product platform to schedule, manage and track the onsite installations of restaurants nationwide. I3 Product Managers worked collaboratively with Boomtown’s Implementation Manager to execute on new technology installations, preventative maintenance, and hardware upgrades for their clients.

For each installation,  Boomtown scheduled the technician, managed communications throughout the install and provided updates through the product platform.  i3 Product Managers had visibility into each location install and the entire project in real time.

The project began in December 2018. The fact that it was the holiday season added to the complexity of the project. The Midwest in winter made it impossible for some QSRs to schedule technician time. The majority of the installs were completed within a week of receiving the first order.

“Working with Boomtoom helped make this project a reality,” states Brian Wesley. “The platform provided me the extended workforce nationwide that we needed, along with real time insights into the progress of the project. Boomtown’s customer success team was committed to our success and actually felt like an extension of the team.”