Benefits of Our CX Management Platform
Achieve incredible in-year ROI that boosts your bottom line.
25
%

Operating expenses

10
%

Revenue

20
%

Product
Penetration

60
%

NPS scores

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Praised by teams everywhere

OvationCXM customer success stories

"The new OvationCXM partnership allows KeyBank to provide small businesses with a superior overall experience in conjunction with a best-in-class merchant processing solution."

Jon Briggs

Executive Vice President Commercial Payments, KeyBank

“With OvationCXM’s platform and support services, I can focus on growing our business knowing that our customers are getting the product support they need…”

Derek Henmi

CEO, Vivid Payments

"This collaboration positions both companies for continued success as we strive to revolutionize the customer experience. The combination of OvationCXM and Aevi’s open payment platform brings together innovative customer experience management and excellent payment solutions…"

Alex Benjamin

Head of Global Business Development, Aevi

"Our support team enjoys working with OvationCXM as they are committed to providing solutions to our merchants and are well-trained in merchant technology."

Bud Zepeda

Manager, Technical Support Team, Stax

"OvationCXM is a reliable and engaged partner and has helped us deliver a great customer experience when we needed to provide high-touch in-person attention."

Peter Dougherty

VP Partnerships, Lightspeed

“OvationCXM is a strategic partner for us and is an integral part of our ability to deliver great customer experiences...”

Sandie Ryan

Vice President, Business Operations, Rectangle Health

"The new OvationCXM partnership allows KeyBank to provide small businesses with a superior overall experience in conjunction with a best-in-class merchant processing solution."

Jon Briggs

Executive Vice President Commercial Payments, KeyBank

“With OvationCXM’s platform and support services, I can focus on growing our business knowing that our customers are getting the product support they need…”

Derek Henmi

CEO, Vivid Payments

"This collaboration positions both companies for continued success as we strive to revolutionize the customer experience. The combination of OvationCXM and Aevi’s open payment platform brings together innovative customer experience management and excellent payment solutions…"

Alex Benjamin

Head of Global Business Development, Aevi

"Our support team enjoys working with OvationCXM as they are committed to providing solutions to our merchants and are well-trained in merchant technology."

Bud Zepeda

Manager, Technical Support Team, Stax

"OvationCXM is a reliable and engaged partner and has helped us deliver a great customer experience when we needed to provide high-touch in-person attention."

Peter Dougherty

VP Partnerships, Lightspeed

“OvationCXM is a strategic partner for us and is an integral part of our ability to deliver great customer experiences...”

Sandie Ryan

Vice President, Business Operations, Rectangle Health

We’re the global leader in CXM.

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Frequently asked questions - CXM

What is a CXM platform?

CXM stands for customer experience management. A CXM platform enables companies to manage every interaction across a customer’s lifecycle. For companies with complex networks of partners and providers that fulfill parts of a customer journey, incorporating a CX management solution that connects the entire ecosystem so it operates as a single team, helping a shared customer in real time, is vital.  

What makes OvationCXM's platform unique?

Our CXM platform fills a gap in existing CX technology. It provides tools to orchestrate three key things: ecosystems, customer journeys and AI. Ecosystems are the disparate teams and systems inside and outside an organization that fulfill parts of a shared customer's journey. Our solution unlocks the data silos in the ecosystem and connects them providing 360-degree customer views. This empowers more seamless, holistic experiences. Overlaying our journey building capabilities is in-platform AI that analyzes pain points and opportunities to deliver customer experience more effectively. When you add GenAI automations and co-pilot functions that replace manual actions, business outcomes skyrocket.

What is the difference between CRM and CXM?

A customer relationship management platform (CRM) manages stages in the sales and marketing funnel to drive pipelines. It stores contact and relationship information, manages marketing campaigns, captures interactions, and identifies sales opportunities.

CXM platforms, in contrast, provide tools to orchestrate customer relationships from beginning to end, through their lifecycle, which span sales journeys to onboarding to support and servicing. CXM platforms, by nature, provide a comprehensive view of a customer that’s necessary to support the ongoing relationship for greater retention and satisfaction.

How does CXM technology solve service governance challenges?

Highly regulated industries, like banking, are held wholly accountable for customer service, even if partnerships deliver parts of the customer journey. Having full sight lines into all interactions with customers through ecosystem connections is the only way to ensure CX delivery is compliant. Troubleshooting issues before they become complaints, by having full visibility of each journey step and customer contact, protects the brand and minimizes CX risk.

How does CXM fit into my existing tech stack?

Our CXM platform complements existing tech stacks, acting as an orchestrator. It unlocks the valuable customer information within ecosystem silos so you can see and act on every touchpoint, wherever it happens. With this visibility, you can apply AI intelligence and CXM tools to remove friction and make it easier for customers to traverse your organization. This leads to deeper relationships and better business outcomes.