Join Jim Blasingame from The Small Business Advocate as he interviews Chip Kahn, Founder and CEO of Boomtown, about how technology innovation is changing customer expectations when it comes to in-store experiences in restaurants and retail stores.
The interview is broken into three sections and you can listen to each below.
The interview comes shortly after we released our latest report, The Digital-Forward Customer Experience: New Expectations and Obstacles for Today’s Storefront. To understand the changing expectations, emerging opportunities, and obstacles in the restaurant and retail sectors as it relates to technology, we surveyed over a thousand consumers across the U.S. The findings show that for many consumers, the digital-forward customer experience is now a critical part of a “good customer experience,” rivaling personal attention from staff and traditional loyalty programs that have always kept consumers coming back for more.
In this report we cover:
- How technology is changing customer expectations
- The divide between national chains vs local businesses
- What drives positive and negative experiences
- The inherent risks of more technology
Enjoy this Boomtown Interview on the Small Business Advocate:
Chip Kahn joins Jim Blasingame to reveal the research on what tech experience customers expect from the businesses they use, especially being mobile ready:
Chip and Jim reveal why 60% of customers surveyed said they would choose a big business first, because of the tech experience. Ouch! Small business owners, call your office!
Chip and Jim Blasingame discuss how small businesses have a big job ahead of them delivering at least the minimum level of tech experience expected by customers: